It's a smelly spice with a distinctive bitter flavor and strong, warm aroma due to its abundant oil content! Native to the Mediterranean, cumin is hotter to the taste, lighter in color, and larger than caraway, a spice with which it is sometimes confused. Cumin is a popular ingredient in Middle Eastern, Asian, Mediterranean and Mexian cuisines, and is one of the main ingredients in curry powder.
Try it in chili, with your other favorite spices as a dry rub. We find people either really LOVE it, or really hate it.
Recently became more popular as a result of Rachael Ray, here's a link to one of her favorite cumin rubs:
2 oz reclosable pack